Pink Ribbon | Breast Cancer Awarness | Projection Mapping | FFC

Fauji Fertilizer Company Ltd is a flag bearer of Corporate Social Responsibility in Pakistan, engaged in multifaceted social welfare approach. All CSR programs are operational under Sona Welfare Foundation, envisioned as an interface between corporate enterprise and underprivileged communities. #FFC stands out as one of the biggest conglomerates and corporate donor in Pakistan, with an estimated 1% of profit allocated to social welfare activities under its foundation. The company is a prestigious member of UN Global Compact and an active participant in pursuing the implementation of the United Nations Sustainable Development Goals SDGs 2030. FFC takes pride in spearheading the vision of standing out as an exemplary entity when it comes to responsible and sustainable welfare practices. October is celebrated globally as the Breast Cancer Awareness Month. Pakistan has the highest rate of breast cancer in Asia. 1 out of every 8 women in Pakistan is at high risk of breast cancer resulting in death of about 90,000 women annually. Prevalence of this cancer is the highest among all the cancers in the Country i.e 38.5%. Fortunately, breast cancer can be detected and cured at an early stage. Therefore, it is imperative to focus on prevention rather than cure as with early diagnosis the survival rate increases to more than 90%. Empowered women of today are the only way for a better future. 3D Illumination stands as pioneer and industry leader in Pakistan for executing the impactful campaigns through building projections. 3d illumination has proved to be an impactful tool in communicating the message to the general public at all platforms and especially on social media. FFC went with building projection mapping to put the word out in the most attention grabbing way. The video of an event can be found at

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